Urinetown Promo

Concept:

2nd Star, a local theatre company I was performing with, approached me to make marketing material for their upcoming production of "Urinetown". The show is a comedic commentary on class divides, the pitfalls of capitalism and revolution. In the not-so-distant future, an apocalyptic event has made water a scarce commodity. As a result, strict rations have been imposed. Including a mandatory tax to be paid for every visit to the restroom. To capture the show's dingy, anarchic but cheeky tone, I drew inspiration from a lot of anti-establishment punk aesthetics. With a lot of toilet imagery, of course.

Production:

Super rough early storyboard and layout concepts. Primary goal in this stage was to explore how relevant imagery could be incorporated in creative ways, and how to best transition between them.